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Str8 Lotion

Anti-frizz and anti-curl lotion

A light greaseless styling lotion that smooths and straightens frizz prone hair while helping to protect hair from humidity.

Str8 Lotion
Str8 Lotion

bold. confident. iconic.

bold. confident. iconic.

need to know

  • Eliminates frizz.
  • Smooths, straightens, and enhances natural shine.
  • Helps protect hair from humidity.
  • Helps provide thermal protection.
  • For all hair types.

how to use

  1. Apply a modest amount of product to hair pending density of hair.
  2. Distribute evenly throughout the hair.
  3. Blow dry to achieve a smoother, straighter appearance.
  4. Follow with heating tool of choice.

signature scent

Rainforest Radiance blends sparkling green citrus and fresh ginger with soft jasmine and cedar wood, finishing in warm amber, vanilla, and musk. A radiant, modern scent that feels effortlessly luxe, fresh, and chic.

new look, same great formula

The RUSK® Designer Collection honors its foundation with the same cutting-edge performance, now with a redefined aesthetic. Our products are made for everyone, empowering versatility and confidence at every level. Born from a bold vision, they’re designed to help you show up as your most authentic self.