The fusion of art, science and creativity is the driving force behind Matt Swinney’s ambition and passion for the hair care industry. A four-time North American Hairstyling Award (NAHA) winner, including 2017 Hairstylist of the year, and two-time winner of Behind The Chair’s ONE SHOT Award, Matt is highly respected in the professional beauty industry for his creative vision, technical expertise and business savvy. Matt has also led NY fashion week and has been featured in American Salon, Modern Salon, and named a “Beauty Genius” by Elle Magazine.

Matt began his career as a receptionist in his parent’s salon at the age of 15. By the age of 23 Matt opened Evolution Salon in the heart of Minneapolis. A renowned educator, Matt has traveled the globe conceptualizing and bringing new ideas to shows, shoots, and education platforms to push the industry forward. He now brings his expertise to RUSK to lead the creative direction of the brand and start the RUSK Revolution.
“When the opportunity to join RUSK came, a brand that influenced me as a young stylist and inspired the industry, I was elated. RUSK has a long history of being cutting edge, disruptive and street chic. I look forward to helping people remember how and why they know the name RUSK.”