PERMANENT

HIGH PERFORMING PERMANENT HAIR COLOR

LONG LASTING SHINE – 100% GRAY COVERAGE

RUSK Deepshine Permanent Conditioning Cream Color utilizes Micro Pure Pigment Technology to ensure hair color molecules penetrate deeply, producing longer-lasting results. This permanent hair color provides incredible color clarity, yielding consistently silky, shiny results.

KEY BENEFITS & FEATURES

KEY BENEFITS & FEATURES

Go deeper with color intensity, coverage and confidence. DEEPSHINE’s micro pigments better penetrate hair, and sea nutrients protect and replenish shine during processing. Dive in for radiant results across every hair texture.

  • 100% gray coverage
  • Intermixable shades with a full portfolio to deepen, richen, enhance:
  • 60+ shades for all your color needs
  • 3 shades for maximum gray coverage
  • 3 High Lift for high-lift blondes in one single process
  • 1 Triple-Action Clear: use alone to lift without deposit, or in any formula to achieve to 1 extra level of lift

FLEXIBLE MIXING RATIO

  • For both permanent & demi like results.
  • Available in 3.4 oz tube size.

USAGE TIPS

  • Follow flexible mixing ratio 1:1.5 or 1:2 (For demi like results)
  • Mix with Deepshine Shine Enhancing Developers (10,20,30,40) for optimum color results.
  • Always perform a strand test. Do not process with heat.

TONAL FAMILIES

RUSK Deepshine Permanent Pure Pigments Conditioning Cream Color utilizes the most advanced color technology with rich wonderful tones. The letter or number after the decimal represents the tonal family. The depth of pigment depends on the level of each shade.

NC or .000 – Natural Cool: Three pigments of Yellow, Blue, and Red, plus one more Blue for a cooler result

NW or .003 – Natural Warm: Two pigments of Yellow, Blue, and Red, plus one Gold for a natural result

NL or .03 – Natural Light: One pigment each of Yellow, Red, and Blue with a more sheer result

BB or .10 – Blue Black: Two pigments of Blue for an onyx Black

AA or .11 – Ash: Green/Blue/Violet to counteract Orange/Yellow undertones

B or .13 – Beige: Violet to Yellow to neutralize Orange undertones for a natural result at levels 6 and lighter

S or .31 – Sand: Yellow, Violet, Blue to enhance Golden natural tones at level 6 and lighter

G or .3 – Gold: Yellow to enhance Golden hues and added into formula to aid in Gray coverage

GC or .34 – Gold Copper: Yellow to Orange for a natural warm Copper

C or .4 – Copper: Orange to enhance Gold and Orange tones to create Copper

CC or .44 – Copper: Two pigments of Orange

CG–or .43 – Copper Gold: Orange to Yellow undertones for copper warm tones

M or .5 – Mahogany: Violet/Red tones to enhance rich Reds

MR or .56 - Mahogany Red: Two pigments of Red with a pigment of Violet

R or .6 – Red: Produces strong Red jewel tones

RR or .66 – Red: Two pigments of Red for vibrant results

RV or .62 – Red Violet : Red to Violet tones

PV or .2 – Plum Violet: Plum tones to add richness

VV or .22 – Violet: Two pigments of Violet

CH or .8 – Chocolate: Red, Yellow, Blue with hues of Green, Violet and Yellow creates rich Browns. Polychromatic for shimmery results

NATURAL COOL

NATURAL WARM

NATURAL LIGHT

INTENSE ASH

BEIGE

SAND

GOLD

COPPER

COPPER GOLD

MAHOGANY

MAHOGANY RED

RED

RED VIOLET

VIOLET

CHOCOLATE

RUSK Deepshine Permanent Conditioning Cream Color utilizes Micro Pure Pigment Technology to ensure hair color molecules penetrate deeply, producing longer-lasting results. This permanent hair color provides incredible color clarity, yielding consistently silky, shiny results.

HOW DEEPSHINE TECHNOLOGY WORKS

MICRO-PIGMENT TECHNOLOGY

Deposits deeply into the cortex for long-lasting color and complete gray coverage.

MARINE NUTRIENT COMPLEX

Combines the nourishing power of algae, sea kelp, vitamins, trace minerals, amino acids and moisture-rich lipids to help seal, strengthen and protect.

INTERMIX TONES FOR GRAY COVERAGE:

Percentage of Gray NC.000, NW.003, OR NL.03 Target Color

0 — 50%

1/4 oz.

3/4 oz.

50 — 70%

1/2 oz.

1/2 oz.

0 — 50%

1/2 oz. 1 level darker

1/2 oz. target color

DESIRED LEVEL DESCRIPTION NATURAL UNDERLYING TONE TO NEUTRALIZE UNWANTED WARMTH

1

Black

Darkest Red-Brown

GREEN

2

Darkest Brown

Red-Brown

GREEN

3

Dark Brown

Red

GREEN

4

Medium Brown

Red-Orange

GREEN

5

Light Brown

Orange

BLUE

6

Dark Blonde

Orange-Gold

BLUE

7

Medium Blonde

Gold-Orange

BLUE

8

Light Blonde

Deep Yellow

VIOLET

9

Very Light Blonde

Yellow

VIOLET

10

Ultra Light Blonde

Pale Yellow

VIOLET

DEVELOPER GUIDE

Zero Lift Balancing Lotion (2.1%)
For deposit only / Use with Deepshine Permanent color for demi-like results

10 Volume (3%) Developer
For deposit or up to one level of lift

20 Volume (6%) Developer
Lifts natural level up to two levels

30 Volume (9%) Developer
Lifts natural level up to three levels

40 Volume (12%) Developer
Lifts natural level up to four levels

DEEPSHINE PERMANENT CORRECTIVE FILLER FORMULAS

Re-pigmentation is used when going from light to dark, or when the hair has faded more than 2 levels.

  1. Choose the formula that best fits the level you are tinting back to.
  2. Mix the filler formula; take thin partings, apply sparingly to the hair.
  3. Once the application is complete, process for 10 to 20 minutes.
  4. Wipe the color off the hair with a towel, or shampoo lightly, then dry.
  5. Apply your final color formula to the hair (strand test suggested).
  6. Time for 35 minutes.
  7. Rinse, shampoo and condition.
LEVEL DESCRIPTION FORMULA

1

Black

½ oz. 4.8CH + ½ oz. 4.5M

2

Darkest Brown

½ oz. 4.8CH + ½ oz. 4.62RV

3

Dark Brown

¾ oz. 4.8CH + ¼ oz. 4.62RV

4

Medium Brown

¾ oz. 6.43CG + ¼ oz. 5.3G

5

Light Brown

½ oz. 6.3G + ½ oz. 6.43CG

6

Dark Blonde

½ oz. 7.3G + ½ oz. 7.43CG

7

Medium Blonde

½ oz. 8.3G+ ½ oz. 9.34GC

8

Light Blonde

¾ oz. 8.3G + ¼ oz. 9.34GC

9

Very Light Blonde

¾ oz. 9.34GC + ¼ oz. 10.03NL

Refer to Demi-permanent mixing guidelines
Time: 10–20 minutes

USAGE CHARTS: MIXING AND PROCESSING GUIDELINES

DEEPSHINE PERMANENT CAN BE USED IN A FEW WAYS:
For 100% gray coverage, to lighten or deepen the tone of virgin hair or as a Demi.

GRAY COVERAGE, TO LIFT OR DEEPEN THE BASE follow this mixing and processing guideline:

DEEPSHINE PERMANENT MIXING RATIO (10-40 SHINE ENHANCING CREAM DEVELOPER MINUTES

1 oz. (30 ml)

1.5 oz. (45 ml) - (Use 10 or 20 Volume for superior gray coverage)

Up to 45 minutes without heat

DEEPSHINE ULTIMATE BLONDE HIGH-LIFT follows this mixing and processing guideline: 

DEEPSHINE ULTIMATE BLONDE HIGH-LIFT MIXING RATIO (SHINE ENHANCING CREAM DEVELOPER 30 OR 40 VOLUME) MINUTES

1 oz. (30 ml)

2 oz. (60 ml)

Up to 45 minutes without heat

DEEPSHINE TRIPLE ACTION CLEAR USED ALONE follow this mixing and processing guideline:

TRIPLE–ACTION CLEAR ON ITS OWN MIXING RATIO (10-40 SHINE ENHANCING CREAM DEVELOPER)   MINUTES

1 oz. (30 ml)

2 oz. (60 ml)

Up to 20 minutes without heat

Add Triple Action Clear into formula for additional ½–1 level of lift: Add ½ oz. Triple Action Clear to every ½ oz. of any Deepshine Color formula.

FOR DEMI-LIKE RESULTS follow this mixing and processing guideline:

DEEPSHINE PERMANENT MIXING RATIO (ZERO LIFT BALANCING LOTION)  MINUTES

1 oz. (30 ml)

2 oz. (60 ml) – (for more translucent results mix 1:3)

Up to 20 minutes without heat

Do not process with heat. Always perform a strand test.